To meet the dynamic needs of the industry, the Department of Business Studies integrates industry requirements in the design of its program.

In this regard, the Staff Development Committee organized a webinar entitled "Bridging the Gap between Academia and Industry" on October 5, 2021, at 12:00 PM through MS Teams.

Dr. Abed Baidas, Founder, Group Chairman & CEO, Identity Branding Forum, shared his expertise on combining the science of human development with the art of branding, creating relevancy between people and business. “Higher education must realize that education is a mean to an end, and not the end” he said. He also underscored the rising unemployment rate among the youth due to lack of relevant skills and the deterioration of quality education. He stated a fact that there is education lost value, lost connection, lost control, lost business opportunities and lost markets. To bridge the gap between academia and industry, he introduced the idea of defining intersection pathway. “Intersection pathway is not defined by the type of programs or tools we use, but rather by the opportunities we can help others develop to define their value. Education is a vehicle to align students with the current business and the future markets people” he concluded.

Dr. Baidas has also been the architect of number of international initiatives and concepts that includes 20 X Initiative, Refugees Economic Initiative, Economies of Crisis, Arab Women Convention, iGeneration Initiative.