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with inputs from Industrial Link Committee 13/10/2020

An Online Live Seminar on 'Adopting Green Marketing Strategy and its relation to Production Cost in Industries'

Industrial Link Committee of Engineering Department & OJT Department organized a webinar entitled “Adopting Green Marketing Strategy and its relation to Production Cost in Industries” on 9th October 2020 around 5:00 pm at Zoom platform.

The resource person for the webinar was Dr. Swati Joshi Assistant Professor (Marketing) Amity Global Business School (AGBS) –Ahmedabad, India. This event was planned and Organized according to the recommendations from College Administration so that the Live webinars could really refresh, benefit and improve trainee’s engagement in the Online platform.

At the end of the day, supports OJT students to prepare necessary OJT daily/ weekly reports. This event was organized by Mr. Mohd Syed Ibrahim,OJT coordinator.

Our Honorable Guests Dr Dr. Swati Joshi was welcomed by Mr. Mohamed Syed Ibrahim followed by a powerful talk on Green marketing. She acted as an eye opener for the participants on the dark sides of Green marketing. She also sharpened the thoughts of our students with her fantastic presentation and videos & the key topics during the session were highlighted and as follows:

  • Introduction – Green marketing
  • Green products and its characteristics
  • A video presentation on BMW Hydrogen 7 car
  • Challenges ahead
  • Eco Label
  • Green Initiatives taken by the companies from Sultanate of Oman
  • Environmentally friendly behavior – Case study
  • The three “R” of environment
  • Inferences
  • Future of Green Marketing
  • Quiz time to the participants

It was remarkable to feel that our students had shown their interests as they ask queries to the resource speaker by the initiative of the organizer and guest speaker.

Finally vote of thanks was presented by Ms. Jasmine Lecturer Business department. She who took an opportunity to thank college Dean & Assistant Dean of Academics, Assistant dean student affairs and also HOD Engineering & HOD OJT. The feedback of the event was collected from the participation after the webinar. Totally 36 participants joined the event which includes Teachers research scholars and students. The resource speaker was thanked and he was honored by an appreciation Certificate from the University of Technology and Applied Sciences - Ibra.

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