Department of Information Technology with inputs from Industrial Link committee 18/04/2019

Workshop on Digital Marketing

Industrial Link committee(ILC) of IT Department organized a workshop titled “Digital Marketing” on 21/3/19 in ICT Main hall. All IT Students attended this workshop. The Speakers were Mr. Motasim Al-Harrasi (Volunteer – Maharat min Google) and Mr. Azzan Al-Busaidi (Operation Officer, Injaz / Oman)

The speakers addressed the following points in their presentation and queries.

  1. Online behavioural advertising, which is the practice of collecting information about a user's online activity over time, on a particular device and across different, unrelated websites, in order to deliver advertisements tailored to that user's interests and preferences.
  2. Collaborative Environment, which is used to set up the organization, the technology service provider, and the digital agencies to optimize effort, resource sharing, reusability and communications.
  3. Data-driven advertising, which is used to generate a lot of data in every step they take on the path of customer journey and Brands can now use that data to activate their known audience with data-driven programmatic media buying. An important consideration today while deciding on a strategy is that the digital tools have democratized the promotional landscape.
  4. Remarketing, which plays a major role in digital marketing. This tactic allows marketers to publish targeted ads in front of an interest category or a defined audience, generally called searchers in web speak, they have either searched for particular products or services or visited a website for some purpose.
  5. Game advertising that exist within computer or video games. One of the most common examples of in-game advertising is billboards appearing in sports games.

The session was very useful to the attendees as it was very close to their learning topics.

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