BAMG 4216 - Strategic Management
BAMG 4216 Strategic Management 3 Credit Hours
Prerequisites (Capstone)
Goal The course focuses on the formal decision making process called "strategic management." The primary course aim is to acquaint students with the process of developing a business strategy and how to implement that strategy.
The course should enable the student to:

  1. To provide understanding of the strategic management model, its components and processes.
  2. To provide understanding of the relationship between strategic management and business and corporate objectives and strategies.
  3. Learn how to make business decisions based on strategic management analysis.
The students should be able to:

  1. Describe the fundamentals of business strategy, the strategic process and business objectives.
  2. Describe and analyze the internal and external business environment of an organization.
  3. Identify key elements in business planning and performance measurement.
  4. Explain the concept of competitive advantage and conduct a simple analysis of an organization’s competitive position.
  5. Identify the ways in which businesses fulfill their responsibilities to different groups of people and institutions.
  6. Explain the impact upon business of contemporary developments such as globalization and technological advances.